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Horse brand tires make Land Rover more dynamic
At the 2008 Detroit Auto Show, a groundbreaking concept tire made its debut alongside the Land Rover LRX, a new compact luxury SUV. Developed specifically for the LRX by Continental Horse Brand Tires, this innovative design was crafted by Hanover-based engineers with the goal of accentuating the car's unique silhouette while offering versatility for various driving conditions. The tire features a 245/45 R20 specification, tailored exclusively for the LRX, and incorporates elements from both road and all-terrain tires to ensure performance across different environments.
“We collaborated closely with Land Rover’s design team to create a tire that not only complements the vehicle’s aesthetic but also enhances its functionality,†said Ulrich Behr, who led the development of the concept tire. “Reducing rolling resistance has always been a key focus in our tire development, and this principle applies equally to both on-road and off-road performance.†The 20-inch oversized tire on the LRX concept model reinforces the brand’s rugged and bold image, while the tread pattern includes subtle LRX motifs, adding a touch of exclusivity and identity to the design.
The integration of this concept tire into the LRX highlights the high standards of Continental Horse Brand Tires and marks a significant step in the collaboration between the two companies. This partnership extends beyond just one model, reflecting a broader commitment to developing high-quality tires for the entire Land Rover lineup.
Continental AG, the parent company of the Horse Brand Tire, is one of the world’s leading automotive suppliers. With annual sales expected to reach 26.4 billion Euros in 2008, the company operates across multiple sectors, including passenger and commercial vehicle tires, braking systems, powertrain components, and advanced automotive electronics. Committed to safety and environmental sustainability, Continental has a global presence, with over 150,000 employees operating in nearly 200 locations across 36 countries.
Founded in 1871, the Continental Horse Brand Tire has become a symbol of excellence in tire technology and quality. With over 130 years of experience, it ranks as the second-largest tire manufacturer in Europe and the fourth-largest globally. The brand supports a wide range of consumer needs through a multi-brand strategy, offering products under names like Continental, Barum, and Sime to cater to different market segments. This approach ensures that customers can find the right tire for their specific requirements, whether they are looking for premium, mid-range, or budget-friendly options.