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Horse brand tires make Land Rover more dynamic
At the 2008 Detroit Auto Show, a groundbreaking concept tire made its debut alongside the Land Rover LRX. This unique tire was specifically designed by Continental Horse Brand Tires, a renowned German tire manufacturer, to complement the sleek and powerful design of the Land Rover LRX. The goal was to highlight the car's distinctive silhouette while offering versatility for different driving conditions—making it a truly innovative creation.
Engineers from Hanover worked closely with Land Rover’s design team to ensure that the tire not only matched the vehicle’s aesthetic but also met the functional needs of both on-road and off-road environments. The tire features a 245/45 R20 size, tailored exclusively for the LRX. Its design combines elements from both road and all-terrain tires, resulting in a bold and dynamic look that perfectly suits the compact luxury SUV.
“We collaborated closely with Land Rover to develop this concept tire,†said Ulrich Behr, who led the design process. “Reducing rolling resistance has always been a key focus in our tire development, and this is something we also prioritize in off-road and performance tires.†The 20-inch oversized tire used on the LRX not only emphasizes the vehicle’s rugged style but also integrates the LRX pattern into the tread, enhancing its exclusivity and visual appeal.
The integration of this concept tire into the Land Rover LRX showcases the high level of design expertise from Continental Horse Brand Tires and highlights the strong collaboration between the two companies. This partnership extends beyond just one model, reflecting a broader commitment to developing high-performance tires for the entire Land Rover range.
Continental AG, the parent company of Continental Horse Brand Tires, is one of the world’s leading automotive suppliers. In 2008, the company reported sales of approximately 26.4 billion euros. With a diverse portfolio that includes passenger and commercial vehicle tires, braking systems, powertrain components, and advanced telematics, Continental remains dedicated to improving driving safety and promoting environmental sustainability.
The company operates in over 36 countries, employing around 150,000 people worldwide. As a key player in the global auto parts industry, Continental continues to invest heavily in research and development to maintain its leadership in innovation and quality.
Founded in 1871, Continental Horse Brand Tires has become a symbol of premium tire technology and excellence. With over 130 years of experience, it is Europe’s largest tire manufacturer and ranks fourth globally. The brand has established itself as a leader in the European market, supporting a wide range of vehicles with high-quality, reliable products.
To cater to different customer segments, Continental Horse Brand Tires has adopted a multi-brand strategy, including brands like Continental, Barum, and Sime, to serve the high, medium, and low-end markets effectively. This approach ensures that every driver can find a tire that meets their specific needs and expectations.