"11 billion" led the "One Belt and One Road" XCMG loader export batches

In the past 30 years, as one of XCMG's first "fist" products to enter the international market, XCMG loader has been striving for stability in the development of the international market. Since entering the overseas market from a sudden emergence, it has consistently ranked first in China's loader exports.

At the beginning of 2019, when the battle for overseas markets was about to kick off, the XCMG Loader Corps took the lead in blowing the horn of the overseas sails and began the new XCMG internationalization journey.

The iron arm is wise, and the sky is clear. On March 1st, the XCMG loader intelligent manufacturing base was held again, and the kick-off ceremony of Xugong loader and the launching ceremony of the global “Million Mile” service line was held.

Xugong loader bulk export start and global "Million Mile" service line launching ceremony

Vice President of Xugong Machinery, General Manager of Xugong Shovel Machinery Division, Secretary of Party Committee Wang, Vice President of Xugong Machinery, Liu Jiansen, General Manager of Xugong Import and Export Company, Cui Xiangdong, Vice Minister of Spare Parts Supervision and Management Department of Xugong Group, Party Committee of Xugong Shovel Machinery Division Secretary, Secretary of the Discipline Inspection Commission, Chairman of the Labor Union Wang Ying, Deputy General Manager Yue Taiyu, Ma Zhongyi, Director of the Asia-Pacific Region of Xugong Import and Export Corporation, and nearly 300 representatives from Shangchai, Weichai and Yuchai witnessed this historical moment.

"11 Billion" leads the "Belt and Road"

In 2019, it was the first year of Xugong's implementation of the "11 Billion" internationalization strategy, that is, the industry's first extended service warranty period to two years, overseas shifting 100 million yuan of spare parts resources, upgrading overseas information system management, supporting 2019 The annual development of loading machinery exports 10,000 units.

Xu Gong Machinery Vice President, Xugong Shovel Machinery Division General Manager, Party Secretary Wang celebrated the ceremony

In response to the strategic goal of Chairman Wang Min’s “To achieve 50% international revenue by 2020”, Xu Gong Machinery’s vice president, Xugong’s general manager of the Shovel Machinery Division and party secretary Wang celebrated their confidence and boosted morale: "Standing on the road of internationalization is unshakable. It is the development strategy that Xugong Group has been insisting for for 30 years. The internationalization of Xugong is the common cause of the whole group. In this battle, Xugong loader will decide to win, unwaveringly, insist on ' The technology concept of leading technology, not destroying, making crafts, and escorting the global customer value upgrade."

As a distinctive Chinese-made business card that is famous overseas, XCMG's loaders continue to contribute their strength in the development of the “Belt and Road”. The LW550FV loader exported to the Asia-Pacific region in batches is Xugong's repositioning of the global market in 2019. The focus is on “longer wheelbase, larger steering angle, better hydraulic system upgrade, stronger shovel loading capacity and higher operating efficiency”. The high-quality products combine the two missions of Xugong's "1 Billion" strategy implementation pioneer and the "Belt and Road" policy practitioners.

XCMG internationalization road banner flying

The export of XCMG loaders overseas is only a microcosm of the development of XCMG's internationalization in recent years. In recent years, Xugong products have covered 183 countries and regions around the world. Xugong has maintained the number one position in China's construction machinery industry for 29 consecutive years and ranks sixth in the global construction machinery industry.

In particular, the export along the “Belt and Road” has accounted for 70% of the total export of Xugong, and Xugong has covered 63 countries and regions along the route. In 2018, XCMG's brand exports in the Asia-Pacific region increased by 32% year-on-year, much higher than the industry's export growth. Among them, XCMG's loader brand exports continued to maintain the brand's first export.

Liu Jiansen, vice president of Xugong Machinery and general manager of Xugong Import and Export Co., delivered a speech at the ceremony

"High-quality products provide high-quality 'cannonball resources' for the overseas workers who are working hard in front of them. In the battle for the global market, the enemy is bright and the sword is high-end, and it is invincible." Xugong Machinery Vice President, Xugong Import and Export Corporation General Manager Liu Jiansen said this in his speech.

"Golden service, full effort" sings the global "Million Miles" service line

In the “11 billion” strategy, the post-market has been mentioned as an unprecedented important position: in 2019, the improvement of service quality is the top priority of the implementation of internationalization strategy, and the service should be done to the extreme, so that customers can appreciate it. Surprise! To make XCMG stand in an invincible position and build the brand of "China's best construction machinery".

Yue Taiyu, deputy general manager of Xugong Shovel Machinery Division, holds the banner of the global “Million Miles” service line

The global “Million Miles” service line opened with this launch is a strong support for this consensus. With the help of global service actions, Xugong Shovel will work with Xugong Import and Export Co., Ltd. to bring the domestic “golden service, full-time” service model overseas, and change the time-sensitive problems of foreign target markets, services and support. At the same time, the joint local dealers conduct service visits in dozens of countries around the world, collect first-line feedback, apply to product upgrades, and truly practice high-quality products, advanced technologies, good experiences, and add value to global customers. Consolidate and expand Xugong's export advantages and achieve breakthroughs in the international market.

Xugong loading machinery global "Million Mile" service team representative oath

"The people are always in the business, the walkers are always there," and the new journey has already begun. Xugong's internationalization pace is still firmly moving towards the world. In the future, Xugong’s “Chinese business card” will surely shine in the world! (This article is from Xugong)