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The model matrix is ​​in force. The SUV has become the new growth pole.
With the launch of the new American flagship Cadillac CT6 and the new American-style SUV Cadillac XT5, Cadillac has weight models in the medium and large luxury sedan, mid-size luxury sedan, and medium-sized luxury SUV market. The perfect product matrix forms the basis for sales breakthrough. The arrival of the new American flagship CT6 is far-reaching. As the highest-class luxury sedan in China, the new CT6 interprets Cadillac's unique “new American luxury†with a series of technological innovations that refresh the traditional luxury cognition, perfecting with subversion and innovation. Practice the mission of the flagship. The Cadillac XT5, which has just won the top safety evaluation of IIHS TSP+, has accumulated 19,699 units (April-September) since its launch, and its sales volume in September has reached 5,234 units. The monthly sales growth has grown by leaps and bounds, and it is stable in the mid-size luxury SUV market. The top three in monthly sales has become the backbone of the brand's growth.
In addition to the new products, Cadillac's mature models also released strong growth potential. Cadillac XTS has a strong and comfortable experience of “what you want†and a rational price positioning. It has sprung up in the mid-level luxury car segment with a slow growth rate. From January to September this year, it sold 22,611 units, a year-on-year increase of 43.9%. The Cadillac ATS-L, which is the main character and sport, sold 3,949 units in September, with a cumulative sales volume of 23,088 units. With excellent performance, high value and a luxurious mobile internet experience that meets the needs of young consumers, the competition is fierce. In the mainstream segment of luxury cars, it has become synonymous with “fashion movementâ€.
Leading global sales “New American luxury†creates a distinctive brand style
Driven by the strong market in China, Cadillac's global sales in September reached 30,061 units, an increase of 22.2%, a year-on-year increase of more than 20% for three consecutive months. In September, Cadillac showed strong upward momentum in markets such as North America, the Middle East and South Korea. Behind the excellent market performance, there are more and more elites around the world who recognize and favor Cadillac's efforts to create the differentiated advantages of “new American luxuryâ€.
In the trend of increasingly diversified demand in the luxury car market, the Cadillac brand insists on starting from the American spirit and creating a distinctive brand awareness. With the brand spirit of “all greatness, starting from a brave startâ€, the brand spirit of the era is constantly inspiring. Emotional resonance. Driven by the new American flagship CT6 and the new American-style SUV XT5, Cadillac continues to create a unique "new American luxury" in a variety of fields, including automotive mobile internet, new energy, and active safety. Experience.
Since entering the Chinese market in 2004, the Cadillac brand has maintained a positive and steady development and enjoyed continuous growth in all segments of luxury cars. The mature dealer network, the official owner's club of nearly 140,000 certified car owners, and the unique brand activities further highlight the healthy and benign brand growth behind Cadillac's excellent market performance. In the future, Cadillac will bring a richer product layout and a thicker product, bringing a product and service experience to the elites of the era who are looking for courage, style and innovation.