Bridgestone Accelerates Layout of China's Retreaded Tire Market

In May this year, the National Development and Reform Commission jointly with the Ministry of Commerce and other functional departments issued the “Opinions on Promoting the Development of Remanufacturing Industries”, which included the renovation of large-scale used tires as one of the key areas for promoting the development of remanufacturing industries. . In the spring of favorable policies, Bridgestone, the global leader in tires, has accelerated the key layout of the retreaded tire market in China. Recently, the completion of the retreadable tire factory of Wantong Benda in Zhengzhou opened the prelude to the comprehensive layout of Bridgestone's refurbishment business in China.

At present, China produces 200 million waste tires each year, and the number of used tires is still increasing rapidly. However, the data shows that at present China's tire renewal rate is only about 7%, far below the world average rate of 15%. The resources needed to build a retreaded tire are only one third of the new tires, and the amount of rubber needed is only less than half of the new tires. The use of retreaded tires can reduce carbon dioxide emissions in the production process, which is beneficial to the environment. protection. As a leader in the tire industry, Bridgestone has long been concerned about the social value and market prospects of retreaded tires. In 2007, it acquired the world leader in the field of retreaded tires, and has more than 50 years of history. With professional services and technical support, in Bridgestone's environmental protection 3R system, the refurbishment business has been widely promoted as an important part of Reuse.

The completed Zhengzhou Wantong Benda retreaded tire factory has introduced Benda's advanced refurbishment technology and quality management system. It is the 11th retreaded tire factory that Bridgestone China has joined, and its monthly production capacity will reach 1100. At the time of the completion of the plant, Bridgestone also announced the latest goal of its refurbishment: Bridgestone plans to expand its refurbishment plant in China, with the Bridgestone and Bendak brands each in the field of new tires and retreaded tires. The advantageous resources are effectively integrated. Through the sales network headed by Bridgestone Truck Tire Station, commercial vehicle tire users are provided with services including the purchase of new tires, emergency tire replacement and periodic inspections during use, and renovation of worn tires. Integrated solution within. According to the latest strategic plan, in the next five years, Bridgestone’s renewal strategic partners in China will achieve a growth of about 3 times, while the sales of retreaded tires is expected to increase by a factor of 10 or so.

At present, Bridgestone's renovation business covers more than 90 countries worldwide. In mature markets such as the Americas, Europe, and Japan, the sales ratio of Bridgestone Truck Bus tires is as high as 20% to 50%. The Bridgestone Tire Business China headquarters has been actively implementing the “tire comprehensive solution” for the Chinese truck and bus tire market since the “Tire Renewal Development Department” was established in early 2009. Behind a series of strategic deployments is the vision of long-term development. With the support of policies and the company's own efforts, Bridgestone is striving to create a safe and green Chinese automobile society while achieving its own business development.