The Twelfth Five-Year Plan Blueprint will go where the current construction machinery goes?

It is reported that the "Twelfth Five-Year Plan" of China's construction machinery industry is about to be promulgated. It is estimated that by 2015, the sales scale of the Chinese construction machinery industry will reach 900 billion yuan. This number is encouraging the entire industry. Excited, I had to think about how the road should go in the future. With such a large market capacity, where will construction machinery go in the next five-year plan? China Construction Machinery Business Network editors believe that the current industry prospects are good, construction machinery companies should adapt to market trends, optimize product structure. At the same time, there are some potential problems in the development of the industry that need to be warned.

Developing with differences and vigilance against the risk of overcapacity Due to the strong investment in the national infrastructure, the construction machinery industry continues to have a high fever. Many companies have expanded their production capacity and other social capital have entered. However, the relationship between supply and demand is still the basic principle for the operation of the market, and no industry can deviate. The total capacity of the market is certain. When over-investment is bound to lead to excess capacity, the impact on companies is enormous. To get rid of excess capacity, differentiation is a long-term strategy for business development. The differentiated development of the company is manifested in various aspects such as management, culture, products and services. At the product level, homogeneity is becoming more and more prominent. How to make products with obvious advantages in a certain performance has become the focus of the company's product development. Humanization and energy saving are the main aspects of current product differentiation. Apart from products, corporate culture and services have now become another important aspect of corporate competition. A healthy corporate culture can be transformed into a powerful productivity. It is the company's core competitiveness and is being followed by more and more companies.


Products take the international route to focus on brand output In recent years, China's construction machinery companies have been unprecedented rapid development. No matter whether it is a national brand or a foreign-funded enterprise, it has performed well. Among the national brands, leading companies such as Xugong, Liugong, Xiagong, Sanyi and Zhonglian have promoted the development of the entire industry. Foreign-funded enterprises such as Caterpillar, Doosan, Hyundai, etc. are also expanding their territory in China and continuously expanding their scale. China has become the most important market for foreign companies in the world. Based on China, facing the world has become one of the major strategies for many companies. Like Sany, this year, after investing more than 200 million in Brazil to build factories, it has recently planned to invest tens of millions of dollars in Singapore. Liugong has successively set up overseas offices in Morocco, Algeria, Iran, South Africa and other countries. From 2010 to 2015, Liugong’s overseas market share target is to reach 20% to 30%. The establishment of Liugong’s production base in India further accelerated the internationalization process. The brand output has been raised to the important agenda of the international strategy of leading enterprises. With the continuous development of the construction machinery industry, in the future, Chinese domestic companies will increasingly participate in the international competition and gradually grow into world-class enterprises.

The dawn of localization of core components has been a key factor in the development of China's construction machinery industry for a long time. As the development of the Chinese construction machinery industry matures, this bottleneck is expected to improve in the next three to five years. Some leading companies in the industry have begun to engage in the R&D and production of core components. The establishment of Liugong Hydraulic Components R&D and manufacturing base will play a decisive role in improving the technical level of host products, reducing the cost of host manufacturing, and improving the core competitiveness of the company's loaders, excavators, and other construction machinery products. At the same time, some parts and components agents have accumulated a lot of industry resources during the long-term development process, laying the foundation for entering the R&D and production fields of hydraulic components. All these have brought a dawn to the localization of core components.

Changing concepts and actively participating in post-market competition When the competition of construction machinery mainframe products becomes more and more fierce, many manufacturers and agents invariably see the huge development potential of the post-market. When the editors of the China Construction Machinery Business Network communicated with well-known host manufacturers, they discovered that the market was becoming a key area for the development of the host manufacturers. In recent years, the construction machinery has achieved tremendous development. Behind the prosperity of the whole machine, the relevant accessories and service market driven by it is even more alarming. In the United States, the post-market service industry is known as the “gold industry”; in Europe, the post-market is also the main source of profit for the manufacturing industry. In China, the post-market has not attracted sufficient attention and no specific industry standards have yet been established. But at the same time, it is also an industry with huge development space. Therefore, the future market will be another blue ocean in the construction machinery industry.

The “Twelfth Five-Year Plan” will set a staged goal for the development of the construction machinery industry. According to forecast, by 2015, the average annual growth rate of China's construction machinery industry will be approximately 17%. The future development is still good. As a construction machinery company, it should grasp the development trend of the industry, formulate long-term and phased planning, optimize the product structure, give full play to the company’s core competitiveness, and implement an international development strategy. During the new breakthrough in enterprise development.