Sharpening the fragmentation of the top ten heavy truck companies in 2016


The ones who are not allowed to go can never come back. On the success or failure, heroic heroic, and the various vehicle companies that have come back from the beginning, in 2016, when the spring thunder has not yet exploded, it has already sharpened its eagerness and has invariably turned its sights to the “segment market”. For a time, "segmented markets" have become the support for the heavy truck industry to falter, and the hope of supporting the building.

Segmentation is the advantage <br> <br> Dongfeng commercial vehicle is one of the industry's work on market segments most automobile companies, share in the courier, cold chain, hazardous, LTL markets such as high as 50%. According to the data released by the China Automobile Association, Dongfeng Commercial Vehicles sold 117,151 heavy trucks in 2015. The total volume decreased compared with the same period of last year. The market share has increased, and it has firmly secured the industry's first priority. The trend.

In spite of this, Huang Gang, general manager of Dongfeng Commercial Vehicle Company, expressed regret over some unsatisfactory market segments and stressed that Dongfeng Commercial Vehicles will further accelerate the upgrading and optimization of product technology in the future, and will strive for progress in marketing and management.

If you don’t know enough, then you can rebel; Dongfeng Commercial Vehicles combined the performance of the market in 2015 to further optimize and upgrade the truck subdivided products in 2016. At the time of the annual business conference, 9 new products were released, focusing on line express, dedicated logistics, and coal distribution. , express transportation, LTL express, agricultural and casual scattered, project complex, highway complex and other key market segments. Although Huang Gang stated that he did not particularly focus on which market segment, Dongfeng Commercial Vehicles paid attention to construction vehicles and municipal vehicles in 2016 in terms of product structure and distribution. At the same time, the intention of upgrading the competitiveness of logistics vehicles was not stated. And Yu.

Compared with Dongfeng Commercial Vehicles, it is clear that "China is swept by the world" and China National Heavy Duty Truck is certainly not behind it. As far as 2015 is concerned, Sinotruk's product quality and marketing layout are highlights. After realizing the transformation of products from construction vehicles to road vehicles, China National Heavy Duty Truck Co., Ltd. has made up for shortcomings. At the 2016 annual business conference recently held, Cai Dong, General Manager of CNHTC Group, emphasized the need for “balanced development” for the current status of the heavy-duty truck market, and cautioned dealers to “divert attention” while maintaining the advantages of construction vehicles. To the logistics vehicle market."

The people who see the danger are invisible, and those who are wise see no evil. In the current situation, the Nuggets segmentation market is not enough to reverse the all-around slippery market, but it can allow individual circumstances to change. China National Heavy Duty Trucks will be able to change its mind in 2015, benefiting from its role in the market segments and its thriving overseas markets. Cai Dong said frankly, “The reason why China National Heavy Duty Truck achieved a good performance this year was mainly because the product structure was well adjusted. After several years of hard work, China National Heavy Duty Truck has been led by a heavy truck and has become a “heavy, medium, light, passenger, Specially-developed large-scale commercial vehicle enterprise groups, with their full range of varieties and strains, have created new advantages for the company's development.

Obviously, the "subdivision" of China National Heavy Duty Truck is different from the "division" of Dongfeng Commercial Vehicle. In fact, in the market, the "enemy opponents" who have worked hard for many years are clearly aware of their respective strengths and understand their opponents' "Gate of Life." The killing in the field of logistics vehicles cannot be avoided, and the firepower will concentrate on the tractor. At that time, whose products and services can maximize value for users will inevitably become the decisive factor influencing the war situation.

After the “blowout” in 2010, FAW Liberation has nowhere to board the “first” position in the heavy truck sales rankings. Is it the reason for the product, or is it the factor of sales, service, or service? The emergence of the problem always involves many reasons. The pressure on the camel is certainly more than one straw. Fortunately, FAW's liberation is still strong enough to support its difficulties and difficulties. At the annual meeting, Xu Jianzhi, general manager of FAW Liberation, stated that in the past 2015, FAW Liberation “has maintained the first “liberation of brand value” in the industry and created the first in the industry in terms of service satisfaction”. With the dual advantages of quality and brand in tractors, FAW Jiefang will fully expand the JH6 and the pilot version of the model, introducing heavy products such as 4x2, 6x2 pilot version traction, 8x4 pilot version, and J6L. , J6M medium pilot products. At the same time, Liberation will also launch a 13-liter 550-horsepower tractor in 2016 to join the “high-powered” market.

While focusing on high-end tractors, FAW will continue to defend its dignity in market segments such as cargo loading, dumping, and special vehicles. It will also increase marketing efforts in the industry's generally bullish LTL, express delivery, hazardous chemicals, and cold chain markets. .

Segmentation is the future <br> <br> leading lineup of heavy truck industry, the ranking competition and Shaanxi Heavy Duty Truck Foton Daimler continued stalemate. In 2015, after a long period of good governance, Shaanxi SINOSTEEL finally sold 80,960 vehicles in a row and surpassed Fukuda Daimler, ranking fourth. Zhou Yinchao, Deputy General Manager of Shaanxi Heavy Duty Trucks, attributed the improvement in the market to the transformation of enterprises and products. At one time, as Shaanxi Automobile's heavy-duty construction trucks suffered from cold weather due to market downturn, tractors and trucks that followed in a timely manner seized Shaanxi Auto's market in the segmented market, which in turn helped the group open up a world.

“Shaanxi’s domestic sales of tractors have increased from 30% in the previous two years to 63% in January-October 2015, and the proportion of sales in the second half to now is more than 70%.” Zhou Yinchao believes that 2016-2020 In the year, the sub-markets such as daily necessities, agricultural and sideline products, cold chain, express delivery, hazardous chemicals, sanitation, and truck cranes will continue to grow.

In response to market demand, Shaanxi Auto has adjusted its marketing strategy to product line marketing, and has targeted planning and design for such market segments as tractors, trucks, dump trucks, special vehicles, and natural gas vehicles. Zhou Yinchao encourages sales personnel to carry out professional upgrades and strives to become experts in subdivided products, and like “wedges,” nailed into market segments and explored new sales situations.

Cheng also tractors, defeated also tractors. At a time when tractors are highly sought after, who can lead the trend means seizing the opportunities and having a future. As the world's largest manufacturer of commercial vehicles, Futian has a self-conscious strategy. In 2016, it is the beginning of the “Thirteenth Five-Year Plan”. At such a time point, Foton Daimler launched the Foton Super Truck Program at the Internet Super Truck Expo in Guangzhou and released the Auman EST Super Heavy Truck, opening the smart age of truck manufacturing.

Futian Super Trucks, a division of Foton, together with Cummins of the US and Daimler, Germany, integrated world-renowned Internet companies and auto parts suppliers to create a new smart connected truck that is green, energy-efficient and energy-efficient. As for the Foton Super Truck Program, it is based on the US “Super Truck Program” and integrates global leading automotive supplier resources to create “green trucks, smart energy trucks, and smart logistics” through two paths: “smart trucks” and “smart logistics”. "China's logistics and transportation system solutions, and then achieve a double drop in fuel consumption, carbon emissions, and comprehensively improve freight efficiency.

The Auman EST Super Heavy Duty Truck is only part of the “Fukuda Super Truck Program.” In addition to this, the EST Super Trucks products will be launched in succession for all commercial vehicles including Zhongka and Light Trucks, as well as VAN and Foton. The competition for relying on Internet technology to pursue more energy-efficient, efficient, and safe logistics solutions has already kicked off, and the future of market segments is even more exciting.

<br> <br> subdivision still hope in this world in flux all the time, but there are always some are timeless, such as the desire for survival and development. For the leading group in the heavy truck industry, there is a large gap between the sales of the “Shenxian” in the second camp, but everyone’s morale for the 2016 market remains high, especially for the segment market.

JAC's progress in the heavy-duty truck industry is obvious to all. In order to respond to the ever-changing market, it launched 10 new models of fast logistics at the end of 2015, including 5 models of lifting axles, an automatic transmission model, and a new black version of the Gehlfa K6. And three K7 new platform series products fully demonstrate the intention of the tractor and truck market.

In 2015, the Universiade ranked 7th in the industry with sales of 15,202 vehicles. It shows that the private enterprises are stubborn and strong in the contrarian, life-long warranty service, and product development close to the actual needs of users is undoubtedly its fundamental escort. Since the N8H, which represents a lightweight high-end heavy truck, has been designated as the main product of 2016, it is not difficult to see its high hopes for the tractor market.

Hualing Xingmazao, who once led the industry in engineering vehicles, was perfected in the competition and transformed during its growth. The established strategy focused on the port tractors, coal line logistics tractors, dangerous goods carriers, express logistics vehicles, and cold In segments such as chain logistics vehicles, the company plans to sell 20,000 vehicles in 2016, including 8,890 tractors, 4,770 trucks, 2,000 dump trucks, and 4,340 special vehicles.

In 2015, Bei Ben Heavy Duty Trucks set foot in the military, foreign trade and domestic mid-to-high end target markets, identified and implemented a strategy for growth from scale growth to quality and efficiency. In 2016, we will focus on the strategic transformation goals, focus on the market, focus on products, and focus on V3ET's new platform products fully break through the mid-to-high end logistics tractor market.

SAIC Iveco Hongyan will rely on its products to segment its market and launch customized models for different industries. The models equipped with 11L, 12L, and 13L will complement each other, while Jica 4×X2 lightweight models, 6×2 narrow bodies, etc. It will also be listed one after another this year to enrich the product line.

“Difficulties in the diagram are more difficult than they are easy. It is more important than it is fine. The world is difficult and it must be made easy. The great events in the world must be made in detail.” The conjecture from the Tao Te Ching contains endless philosophies. Fineness is fundamental to everything. Segmentation of markets is a fundamental part of building the overall market and is naturally a battleground for the military. Whether it is for the industry giants with a large product line or the elites who focus on a particular segment, the market environment is the same, and the user needs are the same. As for whoever can keep up with the pulse of the market, it can be compared with the users. It is still necessary to cooperate with the entire vehicle factory, sales channels, and service network.

To fight, or wait, the demand is there; work hard, or wait and see, the market is there. Although there are various opportunities for the heavy truck market in 2016, the degree of competition is destined to be more cruel than in 2015. Whether it is the subdivision of the market structure or the subdivision of model products, it is filled with step-by-step challenges. In any case, heavy trucks are expecting a warm spring after a bit of cold.

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