"Under the influence of multiple factors in the international market, last year's tire exports from Shandong Province can be said to have created new lows for many years. This year's international situation is even more severe. Tire companies must be fully prepared and have a broader vision. In particular, they must learn to tap emerging markets. The great potential.†On February 2, 2013, Zhang Hongmin, chairman of Shandong Rubber Industry Association, said in an interview. It is understood that in 2012, the year-on-year growth rate of tire exports in Shandong Province was only 13.4%, which was a significant decrease compared to the growth rate of 54.06% in the previous year. This is a common phenomenon in the country. The reason is that the declining demand caused by the economic downturn in the United States and Europe, as well as the implementation of the EU tire labeling law and the intensification of international trade barriers, are the culprits. Under this situation, Shandong tire companies focused their efforts on developing new markets, and the development of traditional markets has become increasingly sophisticated. Go to the emerging market to open factories Recently, the foundation stone laying ceremony of Linglong Tire (Thailand) Co., Ltd. was held in Melaka East Coast Industrial Park, Chonburi, Thailand. The project has an investment of 97 million U.S. dollars, covers an area of ​​800 acres, and has a design scale of 2 million pieces/year of semi-steel radial tires . It is expected to start production in the first half of 2014. Feng Baochun, deputy general manager of Linglong Tire Marketing Co., said that in recent years, the price of natural rubber has skyrocketed, and the price of oil, another raw material, has skyrocketed. As the world’s largest tire producer and the largest importer of natural rubber, China has been repeatedly tested. In response to this market environment, Linglong Tire decided to “go global†and build the first overseas production plant in the raw material production base. This will pave the way for reducing the cost of raw materials and export products, as well as realizing tires during the “Twelfth Five-Year Plan†period. The total output has reached 50 million sets and it has become a foundation for world-class tire companies. “As such a tire enterprise with a sword to start a factory in emerging markets, there are several other provinces in our province, and it can be said that it is at the forefront of the country.†Zhang Hongmin said that the racing wheel invested by Saihua Co., Ltd. in Vietnam (Vietnam) Co., Ltd., with a total investment of 95 million U.S. dollars, and an annual design capacity of 8 million pieces of semi-steel radial tires with an annual sales of 260 million U.S. dollars. It is expected to be put into operation in the second half of this year and will become China's first overseas company. Production of tire companies. Shandong Ogori Tyre Co., Ltd. and Indonesia Eastern Group jointly invested 270 million U.S. dollars to set up a joint venture company and built 10 million/year semi-steel radial tire enterprises in Jakarta. It has started construction at the end of last year and is expected to start production in March 2014. Post-production sales can reach 400 million U.S. dollars. In addition, Delta Group Co., Ltd. plans to invest 250 million Euros to build a tire manufacturing plant in the Republic of Bashkortostan, Russia, with a design capacity of 4 million pieces/year, and is currently carrying out related work in the early stage of the project. It is worth mentioning that the 150 production well service projects jointly invested by China Wanda Group and the Indonesian EPS Company have been officially put into operation recently, and this year will achieve a production capacity of 500,000 tons of crude oil. The company's president, Shang Jiyong, told the reporter that this was another practical step for the company to follow the oilfield project following the success of its investment in the Indonesian 1 million meter sucker rod project. According to Zhang Hongmin, in addition to lowering the cost of raw materials and creating new growth points, tire companies can use the preferential bilateral trade policies implemented by Western countries in Southeast Asia to avoid or break international trade barriers. Domestic enterprises suffering from trade frictions such as anti-dumping, countervailing subsidies, and special safeguards are a viable strategy for gaining many advantages at a time. Coloured tires won big orders According to statistics from Shandong Rubber Industry Association, the EU is the largest market for Shandong tire exports, accounting for more than 35% of the total export volume; the United States is the second largest market, accounting for more than 20% of exports. Obviously, while vigorously expanding emerging markets, traditional markets cannot be lost. Some companies in Shandong are already trying to develop finely. At the beginning of 2013, Double Star Dongfeng Tire Company successfully signed 200,000 sets of colored tire orders with US tire agents and successfully entered the international high-end market. The batch of colored tires with a value of 190 million yuan was obtained through participation in the internationally-remodeled auto parts and accessories exhibition that had extensive influence around the world. It is currently the largest order for colored tires, and is another success story for entering the high-end market in the United States. “Only by continuous innovation can companies continue to advance. They must have their own core technologies and independent intellectual property rights in order to gain a firm foothold in the international competition.†Wang Hai, President of Double Star Group, said that Double Star Tire follows consumer trends to adjust its product structure last year. Exports grew by more than 30% year-on-year. “From the current point of view, there has been no obvious signs of economic recovery in Europe and the United States. Uncertainty has increased. Tire consumption may still decline this year. Tire enterprises in our province must find ways to improve the competitiveness of their products.†Zhang Hongmin said that after experiencing the US tire special security case and After the EU tire labeling law was tempered, Shandong enterprises' ability to develop "green tires" with high-tech content, high performance, and high added value was gradually increasing. "We hope that more companies can join in."
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