LED lighting companies can learn from Watson's e-commerce business model


Lighting e-commerce is not impossible to do, the key is to see how to do it. Watson's online and offline operation mode not only avoids the mutual rush between the two, but also effectively improves the overall market share and popularity. Its approach is especially worthy of learning by lighting companies.
I often hear from lighting companies that e-commerce is not dead, but it is dead. Some companies also believe that there is no need to invest too much in e-commerce, and more companies have a completely pessimistic view: in order not to lose, never do. Last year, more CCTV seminars released data saying that only 10 online stores were profitable. But in fact, we don't have to worry about the waste of food, the e-commerce to do, the key is how to do it. We can learn from the practice of the famous giant Watsons in the field of daily necessities retail.
Founded in 1828, Watsons has operations in 36 countries and territories and has more than 8,400 stores. Among them, there are more than 1,000 stores and 30 million members in more than 200 cities in China. It can be said that China's largest retail chain of health and beauty products, non-Watson's.
Interestingly, such a giant company is not so early and timely in entering the e-commerce sector. In December 2011, Watsons officially settled in Tmall. But it is also worth noting that Watsons launched the exclusive APP in the retail industry in June 2011, even though the software did not have a purchase function at the time, and did not bring substantial sales to Watsons. But the number of users who downloaded the software has grown over the years. The project leader, Watson's information technology director He Canhui once interpreted the original intention of this design: Since buying goods on the APP will affect the customer's buying experience, why bother consumers? The APP exists to allow people to freely browse the products of interest. However, on March 6 this year, Watsons took the lead in launching the mobile shopping program iWatsons in Hong Kong. The low-key launch trial was only one week, and the download volume exceeded 10,000. After a few days, on March 20th, Watson’s investment in the official website of the official website was officially launched.
Sure enough, Watsons did not do e-commerce, but was cleverly doing e-commerce. It did not let the online sales platform grab the business of the physical store, nor did it let the dealers who worked hard to store the store go hungry. As it turns out, Watson's in the e-commerce field is getting smoother and more famous.
Coincidentally, on the same day, Sunlight Lighting, a leading company in traditional lighting companies, also announced that it will build its own e-commerce channel. This also confirms from the side that the lighting companies will be more and more eager to compete for the share of e-commerce. If you want to open up new channels and not hit the offline, then how can you be smart enough to do e-commerce?
Watsons pays special attention to the differentiation of products from both sides, and fully takes care of the individualized and diversified needs of users. The merchandise display of the physical store is not static. On the contrary, it adopts a strategy of regular replacement, frequent new products, and discounted goods. In Tmall, Amazon, and even on the self-built platform, its product settings are different, and the key products for promotion are also different. For example, two cotton pads, in this period of time, the store is A promotion, on the e-commerce platform is the B purchase. For another example, a physical store will not display all of Watson's products, while most products will be displayed on the e-commerce platform, but they are presented in different ways. There are no C products in the store, but there are on the e-commerce platform, but the products used in conjunction with the C products are only in the physical store (such as the same brand of ointment corresponding to shampoo), and the discount is not small.
Then, for the sake of convenience, the average consumer will choose one on the e-commerce platform and the physical store, and purchase it in a unified manner. Naturally, consumers who are not afraid of trouble will buy it in two. In any case, Watsons did not let any party suffer losses.
In contrast to the lighting industry, most companies still have not noticed the importance of this. The same product, the same period, physical stores and online platforms are selling, and the latter is more favorable than the former, and because of the convenience of the network, most people, especially after the 80s and 90s, will choose the latter. As a result, contradictions have arisen, doubts and concerns have arisen, and dealers have begun to protest.
Of course, there are also many well-established lighting companies in this area. For example, Philips often promotes its products on social platforms such as Sina Weibo, but mainly focuses on promoting its classic application cases. In the promotion of home lighting products, it only publishes product introductions and pictures, and does not directly throw out the purchase address. When someone asks, they will reply to the link, or even just reply to the consultation. Everywhere is the room for offline dealers.
Zhou Minghanyuan, who is at the forefront of the O2O platform construction, has also had successful experience in this regard. It creates an online platform for offline services, and develops new distribution channels for dealers through online orders and offline shipments.
It can be seen that e-commerce is not impossible to do, the key is to do it in a down-to-earth manner, neither to grab the line, but also to increase the visibility of enterprises.

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Introduction:

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Card line due to the use of different conditions, different varieties and specifications of the grip the wire, divided into: Aluminum Wire Card thread; insulated wire card line; strand card line (for strand); ground card line; single peach card line; double peach card line; breaststroke card line; anti-twist rope card line.

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6.Material:4140 high strength forging alloy steel

7.Load range:0.5T-3T

8.Structure:Hear treatment temperature treatment(Quenching and tempering)

9.Appearance:zinc plating color

10.Safety coefficient:4:1

Wire Grip


Specifications:

Number

Rated load(KN)

Suitable Dia of conductor

Weight

kg

1000

10

Dia 2.6-15mm

0.7

2000

20

Dia 4-22mm

1.4

3000

30

Dia 16-32mm

3.0

Pictures

wire grip


wire grip clamp

wire grip puller


Other Model:

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wire gripper


Features:

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5. Clamp mouth with insurance device, will not jump wire.
6. After special heat treatment, the product has strong tension stress, high meshing degree and not easy slip or distort.
7. Material: High Tensile Carbon Steel
8. Constructions: heat treatment and high temperature treatment (Quenched and Tempered)
9. Finish: color zinc plated

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