Cars need to line up their own brand SUV sudden rise

Following the listing of Great Wall Motor's first mid-to-high-level urban SUVs at the Chengdu International Auto Show, 385 vehicles were set at the auto show site, setting a record for the car records at the Havar Chengdu Auto Show. BYD 1,2, and 3 network sold a total of over 500 vehicles at the Chengdu Auto Show. Sales of the SUV S6 accounted for 40% of the sales; Lifan Auto's X60, an SUV model listed at the auto show, also sold more than 30 units in the field. Since September of this year, a number of newly-listed self-owned brand SUVs have become SUVs. The market's new force has been steadily gaining sales.

The auto show hits a new record of sales In this year's auto market environment is not ideal under the circumstances, SUV models still continue the previous hot state, want to increase sales, development of SUV seems to have become the most direct and effective means, no one wants to give up This growing market. Thus, since the beginning of this year, more brands have begun to push their SUV models, and some of the heavy models have indeed lived up to the expectations and become the main battlefield for the increase in sales volume of independent brands.

"Haval H6 is the most anticipated SUV in the second half of the year. It was unlisted and the car was first sold. In the absence of a prototype, consumers would place orders early." Harvard H6 Chengdu exclusive dealer Chengdu Jiacheng Automobile Deputy General Manager Wan Yong said that although the hot selling of H6 had been expected, the high popularity created at the auto show was still somewhat unexpected. “The H7 at the auto show site set a total of 385 units in 7 days, setting a record for our auto show booking. This hot scene in the past is unprecedented in the products, in the independent brand new models are also rare." Reporter understands that the current H6 car source is extremely tense, Cazenove took a precedent to open a precedent The number of field placards will prevail. On October 9, Chengdu Jiacheng delivered 30 Haval H6s to the lucky customers on the pre-limined party.

BYD Auto's first SUV model, the S6, held a nationwide tour listing event. It was a hot seller everywhere it went. The main model was hard to find, and in some places there was even a case of fare increase. In Sichuan, this hot selling continues. According to reports, as of the end of August, the number of S6 vehicles in Quanchuan has been as high as 860 units. During the auto show in September, the number of orders exceeded 200, and the sales volume is still rising.

At the same time, Haima Cavaliers 2012, Lifan X60 and other SUV models also have a good sales performance. Huang Ling, general manager of Lifan Feng Ling, told reporters that although the X60 was just listed, but the strategic position in the Lifan product system has been shown, is expected to X60 in the brand sales will account for at least 30% of the share, by the end of the year, Huanglong Lifan is expected to sell 200 More Lifan X60.

Hot reasons Excellent quality High cost performance Why these models can get a new road in the new generation of SUV market, get people's sales results? Excellent quality and high cost performance are the main reasons for its success.

Regarding the sales of Haval H6, Wan Yong analyzed that first, the Haffer Benchmark effect is not small for Haval H6. With the strong influence of Haval in the SUV market, Half H6 is destined to a bright market outlook; The highest price of the gasoline version is only RMB 115,800. The third is the quality of the joint venture brand. The biggest highlight of the Haval H6 comes from its green and quiet 2.0 T diesel turbocharged engine. The technology of this engine is well-known to Audi. The TDI technology is quite the same; the fourth is the superb long-term warranty, the Great Wall provides a "5-year, 100,000-km long warranty" service for Haval H6, which saves the customer a lot of post-maintenance costs. It is rare.

Similarly, the BYD S6 starts at a price of only 79,800,000 yuan, but it has a very rich configuration. The "smart" advanced technology and convenient operating interface make it a leader in this range. In addition, the S6 is equipped with Kyeless system, six airbags, reversing images, right front blind vision system, cruise control, child safety seats, multimedia DVD players and other comparable luxury car configuration.

The tight supply of automakers also needs to queue up their cars. Due to the high sales volume, these vehicles have different levels of shortage of vehicles, so that queues for vehicles are no longer only for joint ventures and imported brand SUVs. Haval H6 national booking is very hot, the source is extremely tight, consumers need to wait a month to set the car, but Chengdu Jiacheng said that in order to allow the majority of Sichuan owners to open a new car as soon as possible, Cazenove car as the last year Haval H series national sales champion Effectively allocate resources and do their utmost to ensure adequate vehicle resources. Sichuan, as a key area of ​​the Great Wall Haval, Great Wall will give priority to vehicle sources. According to the reporter's understanding, the current S6 sales in the country are very good, the source of the car is relatively tight, Chengdu recently arrived a group of new cars, but some models also need to book, and because there is no price concessions.