Chery or Subaru invests 2.4 billion yuan to build a factory in Dalian

Last year, a number of car companies including Beiqi, SAIC, and Lifan rushed to show off Japanese carmaker Subaru. The incident is about to settle. Japan’s Economic News Agency disclosed this week that Subaru will team up with Chery Automobile to build a factory in Dalian. Stimulated by the news, the share price of Subaru’s actual controller, Fuji Heavy Industries, recently rose sharply to 658 yen, a record high.

According to Japanese media, the joint venture between Subaru and Chery is expected to invest 30 billion yen (approximately 2.4 billion yuan), and the first phase of the project will form an annual production capacity of 50,000 vehicles, and the final production target will be 150,000. Vehicle. This will make China the second largest overseas production base for Subaru following the United States. However, for this statement, the head of the Chery Automobile Communication Promotion Department expressed no knowledge.

Although Subaru is a niche model, it has seen rapid growth in the Chinese market in recent years. Last year it sold a total of 57,000 vehicles in China, a year-on-year increase of 62.9%. This year plans to sell 60,000 vehicles.

Chery and Subaru may hold hands, may be optimistic about two points: First, Subaru's technical advantages in the SUV field, and second, the profitability prospects of the joint venture. Jia Xinguang, an expert in the automotive industry, said that the auto market in China has experienced rapid growth for 10 consecutive years. The joint-venture car companies are all lucrative. In contrast, the situation of independent brands is much more difficult. This is the result of many car companies including Chery rushing to Subaru. The root cause.