Retreat into three Volvo cooperation with Dongfeng Motor curve


As Germany's MAN shares in China National Heavy Duty Truck Group has become the "new love" of CNHTC, the "Old Love" Volvo Group has officially decided to withdraw from the joint venture project with Sinotruk for a period of 30 years. The cooperation between Volvo and Dongfeng Motor also once again caught the attention of the industry. In 2007, Dongfeng Motor had announced through its Hong Kong-listed company, Dongfeng Group, that "the company is discussing with the Volvo Group the possibility of cooperation in the truck sector."

Sending senior management to Dongfeng Nissan Chai

However, as the industry generally believes that Volvo will withdraw from cooperation with SINOTRUK, it will accelerate the cooperation with Dongfeng Motor. Dongfeng Motor’s relevant person said unexpectedly during an interview with this newspaper last week that “In fact, the joint venture and cooperation between Dongfeng Motor and Volvo is as early as possible. It began!” The source said that since Volvo Group's 100% acquisition of Nissan Diesel Co., Ltd., Dongfeng Motor has already started substantive cooperation with Volvo through the Dongfeng Nissan Diesel joint venture project. The person who did not wish to be named was disclosed by Dongfeng Motor. Currently, Dongfeng Nissan Diesel's vice chairman Johanherberts and deputy general manager Zhao Kuang are dispatched by Volvo.

It is understood that Dongfeng Nissan Diesel was founded in May 1996 and is the first joint venture that has been approved by the state to produce chassis for heavy-duty trucks and chassis for large luxury passenger cars. Among them, Dongfeng Motor and Nissan Diesel Automotive Industry Co., Ltd. each hold 50% shares, and the annual production capacity is designed to produce 5,000 cars and 25,000 cabs per year. However, with Volvo’s acquisition of Nissan Diesel in 2007, the foreign shareholders of Dongfeng Nissan Diesel have actually become Volvo. Dongfeng Motor’s above-mentioned sources stated that it was precisely because of “lessons” on the Huawo project that after Dongfeng Nissan Chaifang’s shareholders actually became Volvo, the Chinese and foreign parties were very cautious about the joint venture's future product selection. At present, Dongfeng Nissan Diesel is still continuing to produce the original UD platform products, but the follow-up products and technologies are "a joint venture company board is exploring."

Both sides accelerate the planning of new products

"Volvo has attached great importance to the cooperation with Dongfeng. What is the new car product of the joint venture? What technologies should be introduced and whether it is necessary to establish a new production base outside Hangzhou. Both sides are seriously discussing!" It is reported that at the beginning of this month. On the board of directors of Dongfeng Nissan Diesel, Chinese Tong Dongcheng Chairman, Vice Chairman Liao Zhenbo, Chen Wenyi Director, and foreign Vice Chairman L o icM ellinand, Director Jimo Mitsuhiro, and Director Sato Takayuki adjusted the company's new product development and marketing system. , the integration of accessories marketing network, etc., carried out a detailed discussion. On this board meeting, Johanherberts appointed by Volvo became the vice chairman of Dongfeng Nissan Diesel, and Volvo also appointed Zhao Min as the deputy general manager of Dongfeng Nissan Chai.

With Germany's participation in Sinotruk and the previous cooperation between Daimler and BAIC, after the withdrawal of the Huawo project, among the top three commercial vehicle manufacturers in Europe, Volvo will not be able to complete the marriage with Chinese manufacturers. In the second quarter of this year, the Volvo Group's turnover was 53.959 billion kronor, a decrease of 33% compared to the same period of last year. Volvo Corporation predicts that compared with last year's 319,000 vehicles, the demand for the global important truck market will be greatly reduced this year. It is precisely under such circumstances that the strategic significance of the 4 trillion investment in the domestic market that drives domestic demand will undoubtedly become more and more important to Volvo.


View related topics: Joint venture hot car


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