"My pursuit, your needs." On December 9th, Dongfeng Chaochai Company's 2010 business work conference was held in Hangzhou, a beautiful "recreation capital" - Hangzhou. Representatives of service providers, machine dealers, accessories dealers, car factory leaders, distributors, and suppliers from all over the country, leaders of Chaochai company, Li Fenghai, Zhao Haigang, Feng Yanchun, sales company, technology center, quality control department, and More than 600 people, including the director of the office, gathered at the 1st World Hotel in Xiaoshan, Hangzhou. The theme was “new thinking, new markets, and new challenges†and discussed the development plan of Chaochao in 2010.
At the meeting, Zhang Shenghong, executive deputy general manager of the sales company, from the two aspects of the overall implementation of the marketing work of Chaochai Company in 2009 and the marketing service work plan and strategy in 2010, the theme was “Seize Opportunities, Collaborate, Create Together for Tomorrowâ€. 2010 Business Work Report. In 2009, the sales company continued to insist on the creation of a brand image of “high-quality motive power Chaoyang Diesel Engine†through holding charity events such as the Third Cultural Festival of “Ningxia Hongchao Chaixin†and “Caring for Western Waving Hope China†on a macro level; The segmented market was the leading force, and the truck, passenger car and engineering vehicle divisions were established. The marketing work was carried out in various market segments. At the same time, a commodity market planning committee was established to ensure that the marketing strategies were formulated scientifically and put into place to ensure the Chaochai Company 2009. The completion of marketing tasks for the year. In 2009, Chaochao established a good cooperative relationship with 30 major automobile plants, 20 machine dealers, and 15 export companies; 4 models of basic new products were launched, and 185 models of new prototypes were developed. Product structure With significant changes, the product coverage is even wider. In January-November, a total of 161,881 units were sold, an increase of 23% year-over-year, which is higher than the industry's 19% growth rate, and achieved sales revenue of 2.3 billion yuan; it is expected that the whole year can be sold. With 172,000 units, it achieved a sales income of 2.4 billion yuan, which again created a new historical record for Chaochao.
Cao Xiaofeng, executive deputy director of the Technical Center, made a product innovation report to the delegates from the two aspects of Chaochao's technical level in 2009 and product R&D direction in 2010. Jia Yiwen, deputy general manager of the sales company, read out the "Decisions Concerning the Recognition of Advanced Collectives and Advanced Individuals for Service Firms and Accessories Agents in 2009". Twenty-four units such as Hangzhou Futong Automobile Repair Co., Ltd. were awarded the titles of outstanding service providers, 98 units of Huhhot Chengnan Automobile Repairing Factory and other 98 units were awarded the titles of advanced service providers, and Guangzhou Yuntong Sifang Industrial Co., Ltd. was awarded the title of an advanced accessories agent. At the same time, 65 outstanding leaders and 76 service models were commended. At the meeting, company leaders Li Fenghai, Zhao Haigang, and Feng Yanchun presented awards to some of the award winning advanced collectives and advanced personal representatives.
Then, Zhao Haigang, deputy general manager and sales company of Chaochai Company, made an important speech at the business conference and interpreted the theme of the business conference: "new thinking, new markets, and new challenges." Regarding the "new thinking," Zhao Haikou said that when Premier Wen Jiabao asked Chinese and foreign reporters, he put forward three opinions on how to emancipate the mind in the new period: First, continue to break the superstition and oppose book-centrism; second, insist that practice is the test of truth. The only criterion that encourages bold exploration, experimentation, and innovation is to emancipate everyone, especially leading cadres, that is, to think independently, critically, and creatively. Zhao Haigang pointed out that the three points raised by Premier Wen provided us with a very good idea for better marketing work in the new era. We set up trucks, buses, construction trucks and commodity market planning committees to create new thinking. We will continue to further emancipate our minds and creatively develop marketing services. Regarding the "new market," Zhao Haikou described the concept of "the market is omnipresent and discovers and leads marketing" with a story "Discovery is the door to success" and asked marketers to be good at finding the market. Regarding the "new challenge," Zhao Haigang pointed out that challenges are everywhere, but challenges are also opportunities. As long as we are fully prepared and courageous to be good at coping with challenges, we can seize opportunities from the challenges and continue to lead our business to success.
In his speech, Zhao Haikou reviewed the 2009 auto market and forecasted the 2010 auto market situation. In 2009, due to the stimulating of the national policy and the rigid demand during the period of rapid growth, the domestic auto market was extremely hot and the annual output was expected to reach 13 million, which was the highest in China's automobile production history.
In 2010, the auto market will grow, but the growth rate will slow down. It is expected that the number of passenger vehicles will increase by about 15%, and that of commercial vehicles will increase by about 9%. In view of the domestic auto market situation, Zhao Haigang raised the urgent need to think about the auto parts industry from three aspects: the improvement of corporate quality, the reinforcement of strategic thinking, and the cultivation of brand ideas. In the face of new challenges, how does Zhaochao respond? Zhao Hai pointed out that first, through independent R&D, cooperative development, direct introduction, etc., to promote product R&D and continuous technological innovation; second, through advanced management concepts such as TS16949, QCD, and information technology, etc. The full application of means to promote the continuous improvement of management; Third, through market segmentation and repositioning of products to speed up the market development process, expand product coverage; Fourth, through various marketing activities, continue to build the domestic market "high-quality power Chaoyang Diesel engine, "overseas market" makes the world drive its own horsepower" brand image. Chaochao is expected to sell 175,000 units in 2010.