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Pierce becomes Bronto OEM in North America
**Pierce Manufacturing Becomes Exclusive North American Partner for Bronto Skylift Aerial Platforms**
March 15, 2011
APPLETON, Wis. (March 15, 2011) – In a significant development today, Pierce Manufacturing, an Oshkosh Corporation (NYSE: OSK) company, proudly announced the signing of an exclusive distribution and supply agreement with Bronto Skylift. This partnership grants Pierce the rights to distribute and support the entire Bronto Skylift line of aerial platforms across North America. As part of this agreement, Pierce will integrate Bronto Skylift equipment, including the groundbreaking 165-foot RLP model—the highest-reaching aerial platform in the region—onto its world-renowned Arrow XT™, Impel™, Quantum® and Velocity™ custom chassis. Additionally, the extensive Pierce dealer network will ensure comprehensive service, parts availability, and expert training for both current and prospective Bronto customers.
Jim Johnson, Oshkosh Corporation's Executive Vice President and President of Fire & Emergency, expressed his excitement about the collaboration. "This marks a pivotal moment for our company and for the broader firefighting community," he stated. "Bringing Bronto Skylift's cutting-edge technology into our portfolio allows us to address the increasingly complex rescue and firefighting needs of modern fire departments. Equally crucial is our commitment to delivering unparalleled service through our dedicated dealer network—a hallmark of Pierce’s success."
Esa Peltola, Managing Director of Bronto Skylift, echoed Johnson's enthusiasm. "Our partnership with Pierce opens new opportunities for the fire service industry. Together, we aim to deliver superior solutions tailored to meet even the toughest operational demands." He continued, "We’re thrilled to collaborate with such a respected leader in the field."
Pierce will showcase the full range of Bronto Skylift models, including the versatile RLP 100, 114, 134, and 165 units, each celebrated globally for their exceptional performance, extended reach, and innovative design. These aerial platforms are specifically engineered to excel in demanding rescue operations, whether above or below ground level. Key highlights include a telescoping cage boom, a spacious rescue platform accommodating more personnel, and a compact footprint for enhanced maneuverability in tight spaces.
According to Johnson, the integration of Bronto Skylift’s advanced technologies with Pierce’s custom chassis creates an unmatched advantage. "The Bronto product line stands out due to its adaptability in the most challenging environments," he explained. "With over 6,000 units already deployed worldwide, Bronto Skylift is a trusted name in the industry. Coupled with the reliability of Pierce’s custom chassis and our expansive dealer support system, this alliance delivers maximum value for our customers."
As first responders face ever-evolving threats, the combination of Bronto Skylift’s expertise and Pierce’s innovation ensures that fire departments have the tools they need to protect lives and property effectively. This strategic partnership not only strengthens Pierce’s position in the aerial apparatus market but also solidifies Bronto Skylift’s reputation as a global leader in aerial rescue equipment.
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*Note: Additional details about the partnership were discussed at a press conference held earlier today in Appleton, where both companies outlined their plans for expanding Bronto Skylift’s presence in North America.*