Hankook Tire's 2010 strategic new product pushes energy saving and environmental protection

In the coming 2009, the development of Hankook Tire in the Chinese market has shown a good momentum. Recently, Hankook Tire reported the news from Hankook Tire's annual agent conference: Hankook Tire successfully reached the sales target at the beginning of the year, in which the sales within the strategic product achieved 44 %growth of. In response to the strong growth momentum, Hankook Tire President and Chairman of China's headquarters Xu Qilie expressed his hope for the new year: “The 2009 financial crisis and the special tire protection trials, our unremitting efforts in exchange for The double-digit growth in passenger car and passenger car tire replacement market sales, and the corresponding market sales growth of 55% year-on-year; next year, we hope to replace the overall sales of the market maintained a growth rate of more than 15%, and outstanding performance this year The sales of truck and passenger car tires will strive to further increase market share."

The Hankook Tire Annual Agents Conference was held in Sanya, Hainan, in early December. Nearly 200 people from Hankook Tire's senior management and agents from all over the country attended the meeting. The participants reviewed the achievements Hankook Tire had made in the past year. Jointly discuss next year's development plan.

Looking back at 2009, after the tire industry gradually came out of the downturn brought about by the global financial crisis, it also faced the impact of tire special protection cases. Hankook Tire Co., Ltd. actively responds to and pursues quality in the passenger car tire market and card. The passenger tire market has achieved good performance. At present, Hankook Tire maintains a market share of approximately 20% in the passenger car tire market, and is also one of the manufacturers with the highest market share in the tires market. It exceeds German, Japanese and Korean brands including Audi and other high-end brands. 30 vehicle manufacturers provide product support. In addition, the sales of card and passenger car tires that have been pioneering are climbing steadily this year, with year-on-year sales up 25% year-on-year, setting a record high.

Looking forward to the upcoming 2010, Hankook Tire will continue to focus on improving the quality and service of its products and better meet the needs of consumers with superior performance and excellent service. According to the latest plan, Hankook Tire will launch new products in 2010, of which the eco-friendly tires will be listed in the first half of the year. According to reports, the “green tire” Enfren H430 built with Kontrol's core technology concept can effectively reduce the exhaust emissions and minimize noise while ensuring that the basic safety performance of the tire is not lost. According to tests conducted by the Korea Automotive Technology Research Institute, the tire can save fuel consumption by 2%, and the amount of carbon dioxide emitted during driving is 4.1 grams less per kilometer than the average product. After Enfren H430 went public in Korea and overseas markets in 2009, it attracted widespread market attention. In addition, in order to cater for the development trend of small and medium-sized vehicles and consumer demand, Hankook Tire will also launch new tires with wear-resistance and fuel-efficient performance in the province.

In the card passenger car tire market, Hankook Tire's new products include AH18, DL81, and DM82. AH18 is suitable for mid-to-long-distance trucks and buses. It is a high-performance product suitable for driving over long distances. Its ultra-deep and deep grooves enhance wear resistance and is more than 15% more than normal products. It is a straight Z-shaped groove shape. , significantly improve handling and ride comfort. The DL81 is a tire for truck drive axles that is suitable for long distance highways. Its solid shoulder structure ensures the safety when driving long distances. The block pattern embodies superior driving performance, special treads. The glue effectively achieves the heat resistance during long-distance running. The Dump Truck and Truck Drive Wheel Tires DM82, which is suitable for paving roads, has the unique concise design of Hankook Tire to prevent abnormal wear. Several product lines have gone hand in hand to meet different market needs, showing that Hankook Tire has taken a solid step in the segmentation of the big tire market.

As one of the fastest-growing tire companies in the world, Hantai Tire has always been adhering to a consumer-centric and proactive attitude in the competitive environment, and is preparing for the future with wisdom. In the face of increasingly fiercely competitive markets in 2010, Hankook Tire will continue to work hand-in-hand with its Chinese partners to face the opportunities and challenges of the future.