·The four major trends in the RV market

With the arrival of the working day, the 12th Beijing International Auto Show is also saying goodbye to everyone. As the largest stage of domestic RVs, compared with previous sessions, this RV show, in addition to larger scale and more exhibition cars, also indicates to some extent the major trends in the future RV market.

Through interviews with reporters, it has been found that regardless of manufacturers or customers, "National Five Cars", "Automatic Transmission", "Blue Cars", "20-40,000", etc., have become the focus of their attention.

European-style light passenger chassis is still popular, and the blue-brand car is ready to go.

Although the European-style light passenger chassis has been the choice of most RV conversion plants, the number of European-style light room cars in this auto show is still impressive. Take Chase as an example. The car modification companies including nearly 20 brands including Shun Brigade, Dexing, Dade, Zhongtian and Yate have adopted the chassis of the brand. Among these European-style light passenger chassis RVs, RVs of 6 meters and below have become the first choice for enterprises and users.

A person in charge of Dongfeng Yufeng told reporters that many of the customers who buy RVs are middle class, and the RVs become their second or third car. In addition to the price factor, they are more concerned about whether they can drive a RV. Nowadays, RV self-driving tour is becoming more and more popular, but many of them are urban white-collar workers, most of them do not have B books. Therefore, the blue-brand RVs under 6 meters become their first choice.

In addition to the blue-brand car, the automatic transmission is also a signal that is revealed at this auto show. Almost all the automakers exhibited auto-vehicles in the RVs. For example, the five RVs exhibited by Chase are all automatic. “Compared to the manual gear, the convenience and convenience of the automatic car is well known. It is easy for users to buy a car. They don’t need speed, just want to drive easily. Therefore, the automatic control is more popular than the manual. "A person in charge of the SAIC Datong RV booth explained.

Price defense war 20-40 million is the mainstream

At this RV exhibition, the price range of the RV can be described as “the difference between the cloud and the mud” – from the gold cup car of more than 100,000 yuan to the tens of thousands of yuan of the Hagrid RV. Then, in the pyramid of prices, what price do most users care about and choose?

Through interviews with many manufacturers, distributors, users found that 200,000 to 400,000 yuan is the most acceptable range of car prices for consumers. A car dealer from Qinghai said that in addition to selling cars, its company is now more about renting a car. At this auto show, he saw Dongfeng Yufeng, SAIC Chase, Ford Transit, Jinbei Sea Lion and many other RVs. By comparing him, he was going to buy a few RVs of about 300,000 yuan.

“There are more and more people going to Qinghai for self-driving tour, and with the arrival of the tourist season, there will be more tourists visiting the Qinghai Lake to see migratory birds. They are no longer satisfied with staying at the hotel, but prefer to be in close contact with nature. Therefore, renting a RV is a good choice. As far as I know, the mid-range RV of about 300,000 yuan is equipped with facilities sufficient to meet the camping needs of tourists. It is not necessary to be too high-end."

Mr. Zhang is a retired employee. When he talked about the requirements for the RV, he told reporters after comparing the RVs of several companies. "The first is the automatic RV within 6 meters, so I can open it myself. The second is the National Five. Diesel cars, because of the restrictions in Beijing policy, buy a country five cars are more assured. Third, my price is less than 400,000 yuan, now I live with my wife, the children are working, we are free Drive out and go. This price is a range I can accept. If it is more than that, I don't think about it. Moreover, I think the most important part of the RV is the chassis and the engine. Some internal configurations are secondary."

Mr. Liang, who is looking at the Ford Transit RV, also found some features of the RV price. "I personally think that the price of the RV in the modified factory is 50,000-100,000 yuan higher than the RV price of the whole vehicle company. Some of the similar configurations will raise the price when it comes to the conversion factory. Take the car that I saw today. For the RV, the automaker only sold more than 200,000 yuan, and a conversion plant with a configuration similar to this one sold for 350,000 yuan."

The second half of the RV market is a good opportunity

As a generally optimistic segment of the community, the RV market has shown an upward momentum in recent years, but it has been in a state of fire. When the RV market can break out, some insiders believe that the second half may be a good opportunity.

In the view of a person in charge of the Dongfeng Yufeng Market Department, the overall outbreak of the RV market will be ushered in the second half of the year, and the growth rate is expected to reach more than 30%. There are three reasons for this.

The first is the economic environment and customers' desire to purchase RVs is strong. At present, the base number of RVs in China is relatively low, and many users have the ability to purchase RVs. The price of more than 200,000 yuan is not a big number for some families, and their demand for quality of life and pursuit of quality of life is improving. For them, outbound travel is not as good as driving. “For most Chinese, buying a car is much easier than buying a house.”

Followed by the upgrade of the national five emission standards. "In the second half of the year, some regions will restrict the vehicles of the four countries into the city, and some tourist attractions will also be restricted. Some users can't go anywhere, and will naturally change the car. This will stimulate the sales of the RV to a certain extent. At this year's auto show, many companies All put the country's five models in an important position."

Once again, the pickup policies will be released in the second half of the year. "According to the information currently available, the pickup policies will be gradually liberalized in the second half of the year. Now Yunnan and other four provinces have piloted the opening of the cartoon area and the passage time. This is a good news for the RV market, especially the off-road RV. As an important car chassis product, pickup trucks will definitely drive the growth of the RV market."

It seems that this year's RV exhibition may be a big training before the outbreak of the domestic RV market.

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