In 2009, faced with the adverse impact of the international financial crisis, China National Heavy Duty Truck Group, on the basis of careful analysis of the market situation, combined with in-depth study and practice of the scientific development concept, put forward the idea that the crisis was threatened, and that the company would improve the quality of the company in an all-round way. Strengthen internal strength, prevent risks, and strive to be bigger and bigger. After a year of hard work, China National Heavy Duty Truck's work has maintained a good momentum of development. From January to November, China National Heavy Duty Truck produced 114,749 heavy-duty trucks, an increase of 11% year-on-year; sales revenue exceeded RMB 50 billion; and industrial added value was RMB 5.4 billion, an increase of over 29% year-on-year.
Over the years, Sinotruck has been working hard to strengthen its marketing team and build a "steel network." At the beginning of the year, as the country increased investment in capital construction, CNHTC intensified its marketing efforts for engineering vehicles, with the highest month reaching more than 90% of total sales. In the second half of the year, with respect to the market situation in which the sales of road vehicles have soared, China National Heavy Duty Truck Corporation (Shouqi) has continued to take the lead in ensuring its market position. From the end of September, it launched a large-scale promotion called the 100-day harvest operation. A series of special policies were introduced. Product promotion conferences were held successively in Linyi, Lanzhou, and Zhengzhou. Combining the characteristics of markets in various regions, various forms of actions were taken to achieve a good market effect. The sales of tractors increased from 10% at the beginning of the year. To more than 30%.
The off-line production of 120,000 cars is a fruitful achievement of Sinotruk overcoming the financial crisis and adhering to the scientific concept of development, which indicates that the overall strength and competitiveness of the company have been greatly improved, and the construction of marketing network, product quality improvement, and technology Improvements and innovations in internal mechanisms have made great progress. China National Heavy Duty Truck and the German Man company's official hand-holding will also provide more room for the overall level of the company to improve, so that the company's development to a new level.
According to China National Heavy Duty Truck , the situation in the domestic and foreign markets that companies will face next year is still very complicated, and competition in the heavy truck industry will also become more intense. Next year, we will continue to make great efforts in strengthening the construction of marketing network, intensifying technical innovation and R&D work, opening up the international market, implementing lean management activities in an all-round way, enhancing cost control capabilities, and implementing various preparations for cooperation projects with Manh Corp. Focus on grabbing. In order to achieve the goal of over RMB 100 billion in sales revenue at the end of the 12th Five-Year Plan period, we will continue to work hard.
China National Heavy Duty Truck 120,000 cars off the assembly line this year, production and sales leapt into the top three in the world
On December 11, with the production of the 120,000th vehicle in 2009, Jinan Truck Co., Ltd. was off the assembly line, and the production and sales of CNHTC Group recorded another record. Up to now, the production and sales of CNHTC have increased by 11.2% year-on-year, and it has leapt into the top 3 in global heavy-duty truck production and sales. It is expected to complete all targets for the year as scheduled and will continue to be the best operating quality in the domestic heavy truck industry.